英语广告的人际意义研究【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

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Chapter 1 Introduction1

1.1 A brief introduction to systemic-functional linguistics3

1.2 The method and data6

1.3 Brief structure and arrangement of the book7

Chapter 2 English Advertising9

2.1 Definition of advertising and advertising language9

2.2 Elements of an advertisement13

2.3 Classification and functions of advertising15

2.4 Previous studies in advertising language20

2.4.1 The stylistic approach21

2.4.2 The sociolinguistic approach22

2.4.3 The pragmatic approach23

2.4.4 The semiotic approach24

2.4.5 The communicative approach26

2.4.6 The systemic functional approach27

2.5 The significance of studying interpersonal(IP)2 meaning in ads29

Chapter 3 Literature Review and Theoretical Foundation36

3.1 A brief introduction on the study of IP meaning36

3.2 Main aspects in IP meaning38

3.2.1 The four basic speech roles(roles of addressers and the addressees)39

3.2.2 The Mood41

3.2.3 Modality49

3.3 Multiple means to realize IP meaning67

3.4 IP meaning at the discourse level69

3.5 The context theory70

3.5.1 The beginning of the study of context70

3.5.2 Context of culture and context of situation77

3.5.3 Halliday's viewpoints of context81

3.6 Halliday's theory of register87

3.6.1 The development of register theory87

3.6.2 Features of register theory90

3.7 The relationship between meanings and contextual variables93

3.8 Tenor in advertisements97

Chapter 4 The Realization of IP Meaning in Advertising Discourse100

4.1 Interpersonal meaning of mood adjuncts101

4.1.1 Interpersonal functions of mood adjuncts usually used in ads101

4.1.2 Sunnary105

4.2 Interpersonal meaning of modal auxiliaries106

4.2.1 IP functions of modal auxiliaries usually used in ads107

4.2.2 Summary115

4.3 Interpersonal meaning of English tense117

4.3.1 Tense and linguistic modality117

4.3.2 Tense as interpersonal relationship marker119

4.3.3 Summary123

4.4 IP meaning of imperative structures in ads124

4.4.1 Imperative meaning expressed through imperative sentences125

4.4.2 Imperative meaning expressed through modals126

4.4.3 Imperative meaning conveyed through the structure"Let me/us/you…"127

4.4.4 Imperative meaning realized through"if" structure128

4.4.5 Imperative meaning through interrogative sentences129

4.4.6 Elliptical sentences in advertisements130

4.4.7 Summary131

4.5 Interpersonal meaning of personal pronouns132

4.5.1 Interpersonal functions of various pronouns used in ads133

4.5.2 Summary147

Chapter 5 Conclusion and Suggestion for Further Research149

5.1 Conclusion149

5.2 Implications153

5.3 Suggestions for further research154

Appendix Corpus of Advertisements156

Bibliographies184