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经管英语【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

邱斌主编著
出版社：南京：东南大学出版社
ISBN：781050732X
出版时间：2001
标注页数：216页
文件大小：9MB
文件页数：223页
主题词：经济管理

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图书目录

Part One Economics 经济学篇3

Unit 1 Principles of Economics3

Lesson 1 The Fundamentals of Economics3

Lesson 2 Brief Introduction to Macroeconomics12

Unit 2 International Trade23

Lesson 1 The Principle of Comparative Advantage23

Lesson 2 Principles of the Trading System33

Unit 3 Finance43

Lesson 1 The Federal Reserve43

Lesson 2 The Nature of Insurance-What Is Insurance?56

Unit 4 New Economy68

Lesson 1 Youths Dream of Easy,Online Wealth68

Lesson 2 Dot-coms Losing Their Wizards73

Unit 5 China Economy81

Lesson 1 Five-Year Planners Open Up to the People81

Lesson 2 IT in Driving Seat of China＇s Economy85

Part Two Management 管理篇95

Unit 6 Principles of Management95

Lesson 1 Management Defined95

Lesson 2 What Do Managers Do?105

Lesson 1 What is Marketing?114

Unit 7 Marketing:Creating Value for Customers114

Lesson 2 Steps in the Process of Segmentation121

Unit 8 Strategic Management131

Lesson 1 Introduction to Strategy and Strategic Management131

Lesson 2 Vocabulary of Strategic Management139

Unit 9 Human Resource Management149

Lesson 1 Maslow＇s Needs Hierarchy Theory149

Lesson 2 Power157

Lesson 1 The Internationalization Process164

Unit 10 International Management164

Lesson 2 Global Sourcing Strategy:R D,Manufacturing,and Marketing Interfaces171

Part Three Business Communication 商务沟通篇187

Unit 11 Business Writing187

Lesson 1 How to Write a Business Letter187

Lesson 2 How to Write a Résumé193

Unit 12 Job Interview201

Lesson 1 Interviewing for Employment201

Lesson 2 Follow-Up Letters and Other Employment Documents207

后记216